LinkedIn's Secret to Billion-User Success: Brand Partnerships | Interview with Lara Brownlow

Join G2's Editorial Content Specialist, Tanushree Verman, as she chats with LinkedIn's Head of Channel Sales & Partnerships, Lara Brownlow, about insider knowledge on leveraging strategic partnerships, AI integration, and the future of B2B marketing.

Key insights:
How LinkedIn grew to 1 billion users through strategic partnerships
Leveraging buyer intent data with LinkedIn's targeting capabilities
The evolution of channel sales in digital platforms
AI's crucial role in modern marketing and sales
Tips for maximizing your MarTech stack integration

Learn how to transform your marketing strategy through:
✓ Data-driven partnerships
✓ CRM integration best practices
✓ AI tools for productivity
✓ Cross-functional relationship building
✓ Strategic co-marketing initiatives

Read the full article: learn.g2.com/professional-spotlight-lara-brownlow
Connect with Lara Brownlow: www.linkedin.com/in/larabrownlow/
Subscribe to G2 Tea newsletter: learn.g2.com/newsletter

Timestamps:
0:00 Introduction
0:55 Warm-up questions
4:00 Lara's journey to LinkedIn
7:28 Challenges of sales and partnerships
9:23 AI for marketing and sales leaders
11:02 Future of channel sales
12:20 Evolution of brand partnerships
14:01 Leveraging high-value partnerships
15:46 Lara's parting advice for marketers
17:46 Conclusion

#LinkedIn #Marketing #Partnerships #B2BMarketing