Be HONEST and don't GREENWASH! | The Sustainable Packaging Show Podcast

Greenwashing is bad for business. Be honest with your sustainable packaging. Don't overstate what you are doing and clearly explain to the consumer your efforts in sustainability. This is a long term strategy for success. Greenwashing is short term strategy and can BACK FIRE!

This video is a clip from The Sustainable Packaging Show Podcast by Contempo. You can listen to the podcast in the following places:
Apple: podcasts.apple.com/us/podcast/the-sustainable-pack…
Spotify: open.spotify.com/show/1dZe3WqUOchVfZvfHwKVhd
Stitcher: www.stitcher.com/show/the-sustainable-packaging-sh…
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