Pimento Marketing Spice LIVE: Retail's Reckoning - Are Traditional Marketing Tactics Dead?

We hosted an insightful and forward-looking event that delved into the latest trends transforming the retail landscape. As the industry continues to evolve at a rapid pace, this event provided a comprehensive overview of the critical shifts every retail professional needs to understand to stay ahead.

Key Topics of Discussion:
The High Street vs. Online Retail: We explored the ongoing battle between traditional bricks-and-mortar stores and the ever-expanding online marketplace. Our panel discussed the challenges and opportunities facing the high street, the role of experiential retail and how online giants are reshaping consumer expectations. We also learnt about innovative strategies that combine the best of both worlds, creating seamless omnichannel experiences that cater to today's discerning shoppers.

The Rise of Social Media Commerce: Social media platforms have evolved from mere marketing tools into powerful retail channels. We discovered how brands are leveraging social media to engage with consumers, drive sales and build communities. We examined the rise of influencers, live shopping events and the integration of social media with e-commerce platforms.

Evolving Marketing Tactics for Retail: As consumer behavior shifts, so too must the strategies used to reach and engage them. This session covered the latest marketing trends including personalised marketing, advertising tactics, data-driven insights and the increasing importance of sustainability and ethics in branding. We gained insights into how retailers are adapting their marketing approaches to resonate with today's socially conscious and digitally savvy consumers.


Intro (0:00)
The forecast for retail at Christmas (6:31)
Should brands think about Black Friday deals? (8:23)
Are businesses struggling to adapt to the shift in consumer behaviour? (9:32)
Are brands thinking about younger consumer behaviours (11:27)
Omnichannel relationships (13:07)
Is traditional retail falling behind? (14:48)
Creating an omnichannel presence for smaller brands (18:13)
How has the perception of digital marketing changed? (20:45)
Investing in your brand? (23:29)
Allocating budget on the run-up to Christmas (25:43)
Traffic vs Conversion (28:30)
Is Black Friday decreasing value? (30:25)
Amazon's response to cheaper shopping channels (35:24)
How can brands improve their customer experience? (37:40)
Does TV still have a role in retail? (44:20)
How agencies are using AI in the retail area (50:20)
Outro (52:41)