In 1994, I purchased a brand-new Jeep Wrangler with the 4.0L engine from Falore Chrysler Plymouth Jeep Eagle in Sunnyvale, California, for less than $18,000—the only new car I’ve ever bought in my life. At the time, the Wrangler lineup included several trims, with starting prices ranging from $11,530 for the Wrangler S to $19,201 for the Renegade. The SE and Sahara trims, priced at $14,949 and $17,372 respectively, came standard with the 4.0L inline-six engine. My purchase likely fell into the SE or Sahara range, possibly with additional options that brought it to just under $18,000. Initially, I thought I was investing in a rugged, dependable vehicle. Instead, I found myself dealing with a litany of issues. I put 29,000 miles on it, but when I moved to Boston, the vehicle’s flaws became painfully apparent. Boston drivers—easily the most reckless in the nation—repeatedly hit my parked Jeep, causing significant damage. This forced me to overhaul the vehicle entirely. I replaced the axles with Ford F-150 axles, installed a four-inch lift, upgraded the driveshaft, and added stronger brakes. Essentially, I had to rebuild the vehicle to make it functional. By 2010, I sold the Jeep for $5,000—a decision that, in hindsight, cost me dearly as nostalgia-driven demand skyrocketed the value of 1990s Wranglers to over $20,000 by 2015. But even if I’d kept it, the fundamental issues with its design and construction would remain. The doors were flimsy, the soft top leaked, the body lacked structural stiffness, and the dashboard was cheap, brittle plastic. The Jeep was riddled with corner-cutting measures that prioritized profit over quality. This was a far cry from the older CJ models, which were better built and more reliable. Yet today, people are spending upwards of $50,000 on new Wranglers, which still suffer from many of the same deficiencies. It’s not just a personal grievance—it’s emblematic of a systemic problem in the auto industry. Companies like Jeep exploit brand loyalty to sell overpriced, underperforming products. It’s a disservice to consumers and a testament to how far the industry will go to maximize profits while sacrificing quality. It’s time for accountability. Automakers owe it to the public to deliver vehicles that justify their price tags—not glorified fashion statements masquerading as durable transportation.
Hard to compare these two vehicles when they both have very passionate cult followings lol. That being said, both are emotional purchases (unless you offroad for a living) . So the ultimate choice is up to which one you feel more emotionally attracted to
We cross-shopped these and ended up with the Land Cruiser :)
Just waiting on a plug in hybrid Bronco, and I’ll be getting on myself.
This video couldn’t have come at a better time. New subscriber here. The doors just locked for some reason haha 😅
evie seems like somebody who’d be such a good friend
Branco's ride is more car like. While jeep is more rugged and off road capable. it all depends on what you need the vehicle for, fun or, or city driving. For the fun factor, I would definitely pick the Wrangler, and for regular day to day driving the Branco.
3:11 - Minor correction: Automatic emergency braking is standard on the Bronco on all trims and has been since launch I'm guessing you were thinking of Lane-Keeping System, which, yes... is optional on the two lowest trims. Great video as usual, not a whole lot of people out there doing family-oriented videos on these more enthusiast off-road vehicles 👍
A couple of things too with the engine choices. Yeah the Jeep has a V8, it's also not selling it anymore after '25 and it's over $100K! You mention the base model Jeep, (which is also not being continued), however the base to base comparison, the Bronco has way more features than the Jeep. Just my.02. Having owned both, the Bronco is my choice... If however you were going to purchase a new vehicle to really hard core off road, the Jeep might be your choice. (For me honestly, if I'm going to hardcore off road, it won't be a $40 -50k vehicle).
Drove both soft tops back to back, the jeep is way louder with a ton of wind noise while the Bronco was surprisingly quiet and substantially more refined.
I see Micah and family, I click! Oh no... Bronco comparison video 😬 Here we go Edit: went better than expected 😅
How is the wind noise with the soft top on the Bronco?
Great review .. you guys made me smile! ❤
Of course the Jeep is better. Solid axles are light years better than IFS.
Jeep has an open significant RECALL for the 4xe , may be on stop sale soon
I’d rather have the proven V6 in the Jeep over the Turbo 4 from Ford. I’d go Gladiator over the Wrangler, personally.
I believe the seats on a non-4xe hybrid wrangler recline and fold the same way as the bronco. Plus they fold flat.
Love my '24 Badlands. wife has a '22 Rubicon 4xe and is due to trade and is leaning towards a '24 Outerbanks.
Always Loved Jeeps and missed the old Bronco, not the OJ Simpson one. I agree if your a hard core off roader probably the Jeep, if your a mostly road driver the Bronco. We have a lot of friends with Cherokees and have had tons of mostly electrical but our one friend with a Wrangler has been impeccable and they do some pretty serious off roading. I’d go Bronco just because I like the looks a little bit better, but the Jeep looks really good too.
@scotturich